Your Big Bold Statement should be the first thing users read on your website. It’s super important, and yet so many businesses fail to get it right.
In this episode, we look what a Big Bold Statement is and we’ll be covering the nine different ways you can create one.
Thanks for listening to our episode. If you found this episode useful, please feel free to share it via social media using the links above.
Cs01 Confirmation Statement Filing Service
If you want to know about search engine optimisation (SEO), website conversions, content marketing and website copy, then join our FREE Facebook Group.
We would love it if you subscribed to our podcast and left us an honest review. This helps us reach more people and produce more podcast episodes.
If you have any questions about this episode or you want us to cover something new, then contact us on hello@ or leave a comment at the bottom of the page!
Tin Haul Shoes Mens Gun Metal Check Western Boot
Lyndsay: Hello, and welcome to episode 5 of the Make Your Mark Online podcast. So, in today’s episode, we’re going to be talking about a big, bold statement. What one actually is, and why it’s so, so important for your website. But before I get on with the show, I just want to let you know that we have a really, really exciting announcement to make-
Lyndsay: It’s like Christmas level of excitement, yeah, definitely. So please do listen to the show all the way through and listen to our exciting announcement at the end, because we are super excited to tell you about it. Okay, so let’s go on with the show.
Martin: Yeah, you’re probably scratching your head, really, trying to work out what it is. I’ve never heard of it before, and there’s good reason for that, because we made it up. There’s plenty of ways to explain what it is, and people use different sort of jargon to explain it. You may have heard it as a value proposition or a you statement, for instance. But essentially, what we mean is, it’s your big, bold message. It’s your big, bold statement for your website visitors. Essentially, it just really defines what it is that you do so your visitors know exactly where they are, and if they’re in the right place.
Trending: Bold Looks
Lyndsay: Okay, so why is it important that we have one of these big, bold statements, then? What’s it for? What do we use it for?
Martin: Well, we’ve obviously been reviewing lots of websites in our free Facebook group, and one of the main issues we’ve found is that people find it very difficult to actually explain what they do on a basic level. So we’ve got the opportunity when we’re doing these reviews, to review them for ten minutes, and we get what they do from crawling through the website. Problem is, your visitors and your potential customers, they’re not spending that much time. They’re spending three or four seconds on your website. So that’s why it’s so important to have a clear, defining, big, bold statement so that they’re immediately aware of where they are, what services you have, do you have the solution to their problem, and whether or not they should even care, or if they should just hit the back button. Because we want to get rid of the people on our website that aren’t going to deliver a customer. We don’t want to waste their time, they don’t want to waste our time. It’s just about getting to the bottom of it and making it abundantly clear who you are and why they should care.
Lyndsay: Okay. Well, that absolutely makes sense. And like you said, we have reviewed quite a few websites, and a lot of them it’s really unclear what it is that you do. And to think, when we’re in our business, we just don’t understand sometimes what it’s like for the end user, because we understand in and out what our business is about. But when someone’s on your website, if you don’t explain it clearly, and we always say, don’t we, explain it like you’re talking to a five year old, what it is that you do. If you don’t explain it like that and then potentially you could lose people because they don’t understand what it is that you offer.
Bold Checkout Experience Suite
Martin: Yeah, and you don’t want them working for it. You don’t want them spending brain calories trying to work out what exactly it is that you do. We know from experience that people are just not interested in spending more time on a website trying to uncover what you do. We’re not playing crystal maze here, we’re not trying to work out what you do, it’s not a puzzle. We just need to know if you are the person-
Martin: The main place that you want people to see the big, bold statement, or the best place for it, is in the top third of your website. You’ll have people call it above the fold, or the top third, or the first third. It’s the first thing that you can see when you get to your website, or any website. So, your laptop will only show you a certain amount of the page until you have to scroll down the page. This is where it needs to go, it needs to go in that top section so that somebody sees it before they need to scroll. This is what we call the hero section, or the slider section, or the feature area. Lots of different ways to explain what that area is. But that’s where your big, bold statement needs to go.
Lyndsay: Okay, brilliant. So we’ve established sort of what a big, bold statement is, we’ve sort of said where it should go. So my next question is, how on earth do we actually put together a big, bold statement? Because it sounds like a really difficult task. I mean, you’ve got to sum up your whole business in essentially, what, one sentence?
How To Pick A Tattoo Font That Will Still Look Good In 20 Years
Martin: Yeah, exactly. You don’t want too many words to be able to convey what it is that you do, otherwise you’re just reading a paragraph. You may as well have a big block of text.
Martin: So it needs to be a few words long. It can be a sentence, we’re talking. Sort of ten words long is probably okay, 10 to 15 at the most. Any more than that, then you’re getting into a paragraph territory. And people just want to see at a glance. They want to be able to look at it and understand what it is that you do. One of the main points, and we’re gonna give you a few tips here to come up with your own big, bold statement, essentially by the end of this episode, other than our very exciting news, you’re actually going to be able to create your own big, bold statement. We’re gonna give you nine different examples of how you can use it in your business and you can essentially just fill in the blanks. So it’s very sort of tip-driven, this episode.
Martin: One of the biggest mistakes people make, before we move on to the examples, is they make it too vague. They make it too fluffy.
Donation Page Examples To Inspire Your Online Fundraising
Martin: Yeah, and we can help you prosper. What does that mean? It doesn’t mean anything, does it? But so many people use this sort of vague statement.
Lyndsay: Okay, so that sounds really good then. So, like you said, you had some tips about how to actually put one of these things together. Walk us through that, what would you recommend first?
Martin: Okay, so tip number one, it’s a really, really easy one. And it’s ask a question. So let’s just say somebody gets to your website. And we’re gonna use an example throughout all of these nine examples, which is let’s say you’re a speaking coach. So you help people with their presentations and speaking on stage. So in the essence of asking a question, you might say, “Does the thought of public speaking make you want to cry?” So, that’s an example which it kind of pulls at people’s … That’s a concern that a lot of people have. You’re asking a question to illustrate what it is that you do. It’s a nice, simple, easy way that anybody, no matter what business you’re in, you can ask the question, “Are you struggling with your website?” That’s what we might say. “Does the thought of updating WordPress plug-ins scare the crap out of …” Like, you can use it in anything. It’s just a question-
Samsung's The Wall
Martin: You’re asking your visitor a question. That’s the important thing, we are speaking directly to the visitor. It’s not about us, necessarily. It’s about them, and that’s why a question’s so good, because psychologically, you want to answer it.
Lyndsay: Yeah, I was just about to say, I think people, when they read a question like that, they’re like, “Oh my God, yes. I am terrified of public speaking, ” or
0 komentar
Posting Komentar